I have informational brochures in my exam rooms. They are about common medical conditions, and they are put out by this company. Overall, I think they’re pretty good. The information in them is accurate and easy to understand. My patients seem to find them helpful. I do, however, find the cover art of the brochures to be amusing. Take this one, for example.
That guy looks awfully happy for someone suffering from gout. Here’s a picture of acute gouty arthritis:
Now, does that look like something to smile about? I didn’t think so.
How about this one?
Again, that is not what a child with an allergic emergency looks like. A child with an allergic emergency looks like this:
And what is up with the picture on the bottom of the brochure? Here’s a close up:
What is that? Is it a bunch of kids trying to hit a piñata? What does that have to do with allergies? My office manager and I were trying to figure it out. His suggestion was that maybe they were swatting at a beehive instead of a piñata. I thought that perhaps the piñata was filled with allergenic peanuts and shellfish.
Anyway, this is my favorite:
Yup. The face of chronic constipation, right there. Happy, joyful, not a care in the world!
Boy, it’s a good thing I went into medicine and not marketing. The photos I would have chosen for chronic constipation would look nothing like that.